The Polar Promise environmental project is a campaign created for both the Amway Center and the Orlando Solar Bears. Environmentalism is an ever increasing factor in consumer selection, and many stadiums are taking their own green initiatives. This campaign would be featured throughout the Amway and surrounding area, advertising their commitment to reduce their environmental impact. This campaign would also draw more attention to the Solar Bears themselves. Their team concept is a natural pairing for an environmental campaign, and a good way to reach more people.