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Creating an advertising campaign for Redbull is a unique and exciting challenge. The brand’s advertising is known to be comical and clever, as well as aesthetically sketchy and unrefined. It was important to keep the campaign within those guidelines, while still innovating for a new audience. Redbull is well known for its advertising and marketing to both the athlete and student groups, but a large demographic of users get overlooked, creatives. Known for keeping late hours and procrastinating deadlines, creatives are a perfect group for Redbull to advertise to. With no other energy drink targeting this demographic, Redbull could become the dominant force in this space with this campaign.