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The Villains Vineyard wine collection is a series of different wine blends that use some of Disney’s most iconic villains for inspiration. Pairing adult indulgences with nostalgia creates a positive association for the consumer and would easily appeal to a variety of different demographics. A focus of the campaign is the aesthetic appeal of the bottles themselves. Capturing the imagery of the villains themselves creates a easily recognizable bottle on store shelves, and entices new consumers to check out the product. With a different kind of blend for every type of wine enthusiast the Villains Vineyard can cater to a large audience.